The Dairy Council teams up with CBeebies

CBeebies Big Day Out - Farmer Eric
The Dairy Council will be working at the CBeebies Big Day Out with The Furchester Hotel in Weston-Super-Mare from 29th July to 2nd August. Produced by BBC Learning, the event aims to educate children under the age of 6 about food, nutrition and health.
We've planned some fun, interactive activities to engage children with both healthy eating and physical activity. Farmer Eric, a dance-loving dairy farmer with a healthy appetite and a host of farmyard friends, will lead singalong of specially-commissioned song and dancing on the main stage of the event twice daily, and storytelling and dance in a smaller marquee continuously throughout the event for smaller groups of children.
"Cartoon media characters are an effective tool for impressing positive health messages on very young children" said Dr Anne Mullen, Director of Nutrition at The Dairy Council. "There is interesting, though not extensive, research literature on the effects of such characters on promoting positive food choices and health behaviours in young children, showing that media characters can be very successful advocates for positive health behaviour."

New 'Milk It' Video: 'What's Your Thing?'

The latest Dairy Council video aims to encourage teenagers to think about what sport or physical activity they could engage in. Produced for the Milk It For All It's Worth campaign, What's Your Thing? - Martial Arts is the third instalment in the What's Your Thing? video series and stars students from world renowned martial arts centre The Budokwai in London.
The Milk It For All It's Worth campaign aims to promote the benefits of drinking low-fat milk and being physically active to 12-20 year-olds and currently has more than 10,000 fans on Facebook.

Dairy & Sport Matters

Dairy & Sport Matters
The Dairy Council has been heavily involved in sports initiatives including The Milk Race, our Milk & Sport booklets for athletes, and being a founding partner of the Sports and Exercise Nutrition Register (SENr).
In 2014, we consolidated our commitment to sports nutrition with the appointment of our very own Associate Nutritionist with expertise in sport and exercise nutrition. With this exciting development, The Dairy Council has launched "Dairy & Sport Matters", a quarterly e-newsletter for nutrition and sports professionals.
"Dairy & Sport Matters" will include news from The Dairy Council, expert comment and articles on sports nutrition, interviews with elite athletes, up-to-date evidence from academic journals on sports nutrition issues plus top tips and recipes for the sportsperson's diet.
To subscribe for your free Dairy & Sport Matters, please email info@dairycouncil.org.uk.

Latest Resource: Milk Factsheet

Milk FactsheetMilk is a nutrient-rich staple of the British diet. It provides a number of essential nutrients for every age group and plays a key role within a healthy diet.
Our latest resource provides professionals with information about milk including how milk is processed, the nutrient composition of milk, its importance throughout the life stages and the role it can play in prevention of disease. It also aims to dispel some of the common myths and misconceptions about milk.
Download Milk Factsheet now.

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