Promoting Nutrition, Dairy & Health With CBeebies

CBeebies Big Day Out - Farmer Eric
The Dairy Council team joined the festivities of the CBeebies 'Big Day Out with the Furchester Hotel' in Weston-super-Mare recently for five days of education and fun, promoting health and dairy in a balanced diet to a young audience.
Farmer Eric, a Dairy Council cartoon character, played by Bristol-based actor George Williams, performed alongside Cbeebies stars on the main stage, as well as hosting story telling sessions with a specially written adventure story filled with positive messages on healthy living.
"Cartoon media characters are an effective tool for impressing positive health messages on very young children," said Dr Anne Mullen, Director of Nutrition at The Dairy Council. "There is interesting, though not extensive, research literature on the effects of such characters on promoting positive food choices and health behaviours in young children, showing that media characters can be very successful advocates for positive health behaviour."
Read an overview of our activities at the event.

The Dairy Council Diary

The Dairy Council will be exhibiting at the following events:

New 'Milk It' Video: 'What's Your Thing?'

The latest Dairy Council video aims to encourage teenagers to think about what sport or physical activity they could engage in. Produced for the Milk It For All It's Worth campaign, What's Your Thing? - Martial Arts is the third instalment in the What's Your Thing? video series and stars students from world renowned martial arts centre The Budokwai in London.
The Milk It For All It's Worth campaign aims to promote the benefits of drinking low-fat milk and being physically active to 12-20 year-olds and currently has more than 10,000 fans on Facebook.

Dairy & Sport Matters

Dairy & Sport Matters
The Dairy Council has been heavily involved in sports initiatives including The Milk Race, our Milk & Sport booklets for athletes, and being a founding partner of the Sports and Exercise Nutrition Register (SENr).
In 2014, we consolidated our commitment to sports nutrition with the appointment of our very own Associate Nutritionist with expertise in sport and exercise nutrition. With this exciting development, The Dairy Council has launched "Dairy & Sport Matters", a quarterly e-newsletter for nutrition and sports professionals.
"Dairy & Sport Matters" will include news from The Dairy Council, expert comment and articles on sports nutrition, interviews with elite athletes, up-to-date evidence from academic journals on sports nutrition issues plus top tips and recipes for the sportsperson's diet.
To subscribe for your free Dairy & Sport Matters, please email

Latest Resource: Milk Factsheet

Milk FactsheetMilk is a nutrient-rich staple of the British diet. It provides a number of essential nutrients for every age group and plays a key role within a healthy diet.
Our latest resource provides professionals with information about milk including how milk is processed, the nutrient composition of milk, its importance throughout the life stages and the role it can play in prevention of disease. It also aims to dispel some of the common myths and misconceptions about milk.
Download Milk Factsheet now.

About us

The Dairy Council is a non-profit making organisation which provides science based information on the role of dairy foods as part of a healthy balanced diet and lifestyle.

About this site

This is The Dairy Council's website for health professionals, academics, those who work in the food industry and press.

If you are a member of the public, please visit our dedicated consumers website.

Nutrition information

Our nutritional information relating to dairy foods, diet and health is based upon sound scientific evidence and is regularly updated with the latest findings.

Dairy Council publications


Our range of dairy nutrition publications are available to download or order by post free of charge.

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YouTube videosWatch inspiring and unusual milk challenges on our MilkIt GB YouTube channel.

YouTube videosDid you grow up watching ads like Pinta Man, Acrington Stanley and the Dancing Milk Bottles? See them again (and many more besides) on our DairyGB YouTube channel.

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Information for journalists and health writers. Read our latest press releases.

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